The unprecedented situation of the COVID-19 pandemic brought with itself uncertainty and fear, being a period of time when we needed to be there for one another and to show empathy and solidarity.
In this context, through our Timișoreana brand, we launched the #separațidarîmpreună national fundraising initiative, created to support the fight against coronavirus. As part of this initiative, we donated 1.000.000 lei to the Romanian Red Cross, for the purchase of medical equipment needed in the Romanian hospitals. At the same time, we invited all Romanians to join us and to donate 2 euros to the Red Cross, either via SMS, or via the separațidarimpreuna.ro website.
Some of the most beloved Romanian artists, such as Andra, Feli, Damian Drăghici, Florin Ristei, Hora Brenciu, HAHAHA Production and the Romanian Youth Orchestra, joined the # separațidarîmpreună initiative. On the Easter evening, they performed in a charitable happening on Antena 1, Digi 24, Kanal D, PRO TV and on Timișoreana Facebook page.
The first materials purchased from the donation made to the Romanian Red Cross arrived in Timișoara, the city where the Timișoreana story began. 1200 tests for diagnosing COVID-19 and protective equipment reached Victor Babeș Infectious Diseases Hospital, for those who took care, day after day, of the people in the community.
As a responsible player in the beer industry, we are constantly working to educate traffic participants on the negative effects of driving under alcohol influence. The most recent initiative in this direction aims to raise the awareness level through the Zero La Mie mobile app, which helps drives see if they meet the legal requirements to get behind the wheel, thus contributing to a safer and more responsible traffic.
The Zero La Mie App, first launched in 2011, in partnership with the Romanian Traffic Police and the Institute of Forensic Medicine, was relaunched in 2019, with new functionalities, and is part of the Despre Alcool.ro responsible consumption platform. The development of the new version of Zero La Mie started from the results of the ”Social attitudes regarding the risk in traffic 2018” study, which indicated that a significant percent of Romanian drivers is still driving after they consumed alcohol.
A testing tool for its users, the app is in the same time an informative tool that reiterates that fact that the legal limit of alcohol when driving a car in Romania is 0‰. Zero La Mie allows users to find out the estimated time in which the blood alcohol level returns to 0 ‰, by going through five simple steps. Based on the data filled in the bio section, such as gender, height, weight, quantity and type of alcohol consumed, but also the interval of consumption, it is estimated an approximate time required to return to zero per thousand blood alcohol levels. If the user has consumed food during the alcohol consumption period, it is recommended to add 90 minutes to the result indicated by the app.
”Test your balance” is a new functionality of the app, through which the users can check their reflexes and control. In order to do that, the users have to access the smartphone’s camera directly from the app. On the screen, a guidance line will appear and the users have to follow it. If they succeed to walk straight, the users pass the test. If not, they are recommended to call a friend or a cab.
Zero La Mie is available both for smartphones with Android system and for those with an iOS one.
At Neversea, Peroni Nastro Azzurro introduced, for the first time, the paper cup for serving draught beer and rewarded the participants who contributed to collecting and recycling waste.
Besides numerous rewards, Peroni Romania offered the participants the chance to transform the recycled cans in donations towards the Alucro Non Profit Association for the Every Can Counts program. Six collection machines, with a capacity of up to 4.000 cans/day each, were placed on the Neversea beach and, as such, during the festival, approximately 230 kg of aluminum were collected.
We supported the organizers’ commitment to turn Untold into a sustainable festival this year as well, deploying some activities for this purpose.
This year, URSUS introduced at Untold the recyclable paper cups for serving draught beer, promoting a responsible behavior regarding the environment. Moreover, the participants had the opportunity to collect the paper cups in two special containers, placed in the URSUS terrace area.
With our partners’ (Can Pack Recycling, EveryCanCounts România and GreenPoint Management) support, we brought again at this edition of the festival 5 machines for aluminium can collection, which work based on the ECOCAN intelligent system for collection.
The untolders were invited to return the beer cans they’ve consumed during the festival, in order to protect the environment, and they were rewarded with party accessories, based on the number of cans introduced in the collecting machine: 3 cans for a retro stickers set, 6 cans for a pin badge, 12 cans for a T-shirt from URSUS UNTOLD 2019 collection.
At the end of the four days of festival, a little over 60.000 cans (991 kg of aluminium) were collected for recycling purpose. These will turn into as many new cans in 60 days. During the festival, we gave 4500 awards to participants who collected cans.
We encourage and support the involvement of our employees in communities. Therefore, we deploy annually a volunteering programme for our colleagues, with the aim of supporting the communities that we are part of and to respond to local needs.
In 2019, 360 of our colleagues took part in different volunteering activities:
They’ve donated blood for the Blood Transfusion Center in Bucharest;
They’ve clean-up the Văcărești Natural Park in Bucharest;
They’ve planted 11.000 trees, at Tinosu, together with 450 volunteers and Chidren’s Forest Association;
They’ve thinned out 8000 seedlings on Valea Dâmboviței, with the support of Conservation Carpathia Foundation
They’ve offered hot meals in senior and poverty centers in Cluj-Napoca and Timișoara
They’ve refurbished one of the centers of For You Foundation in Timișoara, where people with disabilities reside;
They’ve refurbished the garden of an educational center in a village near Buzău.
In 2019, the responsible Oktoberfest guests have been rewarded once again for their contribution to collecting and recycling aluminium packaging and plastic cups.
Ciucaș brought back the ECOCAN smart system for collecting cans and a system for collecting plastic cups. With the help of 4 machines that could collect and compact packages, for recycling purposes, placed on the festival ground, Ciucaș invited all the participants to return the cans and beer cups used during Oktoberfest. Those who collected won prizes depending on the number of cans or cups introduced in the collection devices.
At the end of the 11 days of festival, 22.000 plastic cups and 2.200 aluminium cans (31 kg) were collected for recycling.
In 2018, we’ve supported the commitments of organizers to transform UNTOLD into a sustainable festival.
We’ve brought for the first time to UNTOLD the ECOCAN intelligent collection system, with the help of our partners, Can Pack Recycling, EveryCanCounts Romania and GreenPoint.
The festival-goers were invited to return the beer cans consumed within the festival, in order to protect the environment, and they were rewarded with fun accessories, depending on the number of cans introduced in the collection devices: 3 cans for a set of retro stickers, 5 cans for a festival flag, 10 cans for a t-shirt from the URSUS UNTOLD 2018 collection.
At the end of the 4 festival days, over 40.000 cans were collected, totaling over 700 kg. .
Ciucaș continued the implementation of collection initiatives within the 2018 edition of the Oktoberfest festival in Brașov.
Together with CanPack Recycling, EveryCanCounts Romania, GreenPoint, and SIGUREC, Ciucaș has brought over, for the first time at Oktoberfest, the ECOCAN smart system, for cans collection, and SIGUREC system for plastic-cups collection. Thus, within the festival grounds, 3 devices for aluminum can collection and 2 devices for plastic cup collection were placed.
Those who contributed to the collection activities were rewarded: 6 plastic cups or aluminium cans for a Ciucaș garland, 10 plastic cups or aluminium cans for a Ciucaș hat.
During the 11 days of the festival, 40 kg of plastic and 4000 aluminium cans were collected for recycling purpose.
We support and encourage the involvement of our employees in their communities. To this effect, we annually organize a volunteering programme for our colleagues, with the aim of supporting communities in which we operate and repond to their needs.
In 2018, our colleagues have participated in various volunteering actions:
They’ve donated blood for the Blood Transfusion Center in Bucharest and Buzău;
They’ve prepared winter supplies for elderly people, together with the Edulier Association
They’ve planted 5000 trees in Rucăr, with the support of the Conservation Carpathia Foundation;
They’ve refurbished, in Timișoara, the For You Foundation centers, in which people with disabilities reside;
They’ve offered hot meals in centers for elderly and vulnerable people, in Cluj-Napoca.
We highly support academic achievements as well as involvement in communities. One of our key corporate responsibility initiatives is the Students for Community scholarship programme, implemented since 2011.
In 2017, we’ve extended the area of applicability to the whole country, collaborating with universities from Bucharest, Cluj-Napoca, Galați and TImișoara. The total budget was 118 800 lei. In the last academic year, we’ve offered scholarships to 33 students.
At the same time, we’ve initiated a new pylon of the programme, “Pupils for Community”. The pilot-project has involved 4 technical colleges from Buzău, and the first 10 scholarships were allocated from a budget of 18.000 lei.
