The unprecedented situation of the COVID-19 pandemic brought with itself uncertainty and fear, being a period of time when we needed to be there for one another and to show empathy and solidarity.
In this context, through our Timișoreana brand, we launched the #separațidarîmpreună national fundraising initiative, created to support the fight against coronavirus. As part of this initiative, we donated 1.000.000 lei to the Romanian Red Cross, for the purchase of medical equipment needed in the Romanian hospitals. At the same time, we invited all Romanians to join us and to donate 2 euros to the Red Cross, either via SMS, or via the separațidarimpreuna.ro website.
Some of the most beloved Romanian artists, such as Andra, Feli, Damian Drăghici, Florin Ristei, Hora Brenciu, HAHAHA Production and the Romanian Youth Orchestra, joined the # separațidarîmpreună initiative. On the Easter evening, they performed in a charitable happening on Antena 1, Digi 24, Kanal D, PRO TV and on Timișoreana Facebook page.
The first materials purchased from the donation made to the Romanian Red Cross arrived in Timișoara, the city where the Timișoreana story began. 1200 tests for diagnosing COVID-19 and protective equipment reached Victor Babeș Infectious Diseases Hospital, for those who took care, day after day, of the people in the community.