We’ve continued the waste recycling activities at UNTOLD in the 2017 edition as well.
On the course of the event, 5 special points for package waste-collecting were installed. Moreover, the participants were allowed to dispose of their used batteries, as well as of small-sized electronic devices.
The participants that were involved in this action were rewarded depending on the number of plastic, aluminum and battery waste contributed: 3 plastic cups or 3 aluminum cans were worth a bracelet, and recycling 20 used batteries was awarded with an external battery for charging mobile phones.
In 2017, we’ve extended the innitiative of waste collection at festival within Oktoberfest Romania. În 2017, am extins inițiativa de colectare la festivaluri, în cadrul Oktoberfest România.
Ciucaș promoted, in premiere, a series of activations dedicated to recycling package waste, as well as electronic waste. Together with Environ Association, Ciucaș placed 3 collection points for plastic and aluminum packaging on the festival grounds, as well as a collection point for used batteries.
Those that contributed were rewarded: a meter of plastic cups was rewarded with a beer voucher and a Ciucaș garland, 5 aluminum cans were awarded with a beer and a garland, and 10 used batteries were awarded with 2 new batteries.
Over the course of the 10 festival days, 80 kg PET, 15 kg aluminium, 83 kg used batteries and 2 kg of small-sized electronic devices was collected.
Taking into consideration the need of increasing the level of information of the general public regarding the benefits of selective collection and recycling, in 2016, we’ve opened, for the first time ever, a selective collection point at UNTOLD, the largest electronic music festival in Romania.
Community involvement is also encouraged among our employees. Therefore, we have conceived a volunteering programme for our colleagues, which has been designed in order to support communities where we operate and respond to local needs.
In 2015, 257 of our colleagues have participated in various volunteering activities:
- They’ve cheaned-up the Văcărești National Park in Bucharest, within the Let’s do it, Romania! programme;
- They’ve cleaned-up a few areas of Brașov;
- They’ve planted 2.000 trees near Brașov, together with the Forest Friends Association;
- They’ve planted trees in Buzău, together with FORES Association;
- They’ve refurbished a school for disadvantaged pupils from Cluj-Napoca;
- They’ve refurbished a social house in Timișoara.
Developed for young people who, besides the extraordinary academic results, have also remarkably contributed to volunteering activities, the initiative has first started in 2011, in partnership with Babeș-Bolyai University in Cluj-Napoca.
The program rewards exceptional students of Babeș-Bolyai University, who have the general average grade of minimum 8 in the last completed semester. At the same time, candidates have to prove they have the power of inspiring other members of their generation, through active involvement within NGOs or volunteering activities that contribute to the development of communities in Cluj-Napoca.
Ursus Breweries have been a partner of Let’s do it, Romania! since its first edition in our country, which took place in 2010.
Ursus Breweries recognizes the importance of reducing waste, of reusing and recycling packaging and has joined the annual movement of national clean-up, together with Let’s Do it, Romania!. Approximately 1000 Ursus Breweries employees have volunteered in the project so far, in Bucharest, Timișoara, Cluj-Napoca, Buzău and Brașov, contributing proudly to the clean-up of the communities where the company operates.
Let’s Do it, Romania! Let’s Do it, Ursus Breweries!
The Recyling Movement is the first national project of educating the large public about recycling (packaging, electrical and electronic equipment waste – WEEE – and other types of waste). The programme aimed at informing, awaring and involving the public about recycling activities.
We joined the Recycling Movement in 2009, with the following goals:
- Informing and educating the general public regarding the importance of recycling in general;
- Creating a new attitude for the general public – RECYCLING;
- IBringing together the autorities, companies and NGOs to find and implement solutions for facilitating WEEE, packaging and other types of waste recycling for the public.
D’ale Gurii Dunării, a project initiated by Asociația Salvați Dunărea și Delta and supported by Ursus Breweries, had the purpose of promoting the uniqueness of the Danube Delta Biosphere on a European level, but also of developing solutions that resolved specific needs within the area, by involving local communities.
The first edition of the “D’ale Gurii Dunării” gastronomy and cultural traditions festival took place in October 2009. 6 communties from the Danube Delta took part in a competition for 3 prizes: The Ursus Breweries Grand Prize (3.000 euros), The eJOBS Special Award (2.000 euros) and the Radu Anton Roman prize (1.000 euros).
The aim of this festival was to prove that gastronomical and cultural traditions of the Delta are viable solutions of sustainable development for the deltaic population.
The sum offered as prize by our company was used by the winning team to solve local problems.
In 2006, we launched the “Live with measure!” national programme, with the goal of promoting a balanced lifestyle among young people. At the same time, through the programme, we encouraged an open dialogue regarding addictions.
Within this programme, we addressed students from the 8 most important university centers in Romania, where we organized 22 debates regarding addictions.
Through the “Live with measure!”social reponsibility programme we aimed to promote the responsible alcohol consumption as a part of a healthy lifestyle, because young people are predisposed to give in to certain temptations that may lead to different addictions and this thing can cause damages, both to an individual level and in the community they are part of.
The project continued in 2007, when we launched the www.traiestecumasura.ro website, an online platform that allowed us to communicate easier and more efficiently with the younger generation. The website has also been an information instrument, where a lot of details regarding the programme were published.
In the autumn of 2006, we launched, together with PRAIS Foundation and in partnership with the Ministry of Environment and Sustainable Development, the “Millions of people, millions of trees” social responsibility programme.
This programme was a national volunteering movement with the main objective of informing people regarding the importance of protecting the environment and attracting volunteers in plantation activities, meant to rebuild the green spaces in towns or areas affected by massive deforestation.
Almost 3 years after the launch, in the spring of 2009, the movement registered a record number of countrywide plantations: over 38.000.000 trees and over 12.000.000 plants and shrubs. These results were possible because of the involved of over 500 organizations, 59.000 volunteers and 66.000 employees.
Our colleagues from Timișoara, Cluj, Buzău and Bucharest have also participated, for 3 consecutive years, in plantation activities within this project.
