Peroni recycling at NEVERSEA 2019

At Neversea, Peroni Nastro Azzurro introduced, for the first time, the paper cup for serving draught beer and rewarded the participants who contributed to collecting and recycling waste.

Besides numerous rewards, Peroni Romania offered the participants the chance to transform the recycled cans in donations towards the Alucro Non Profit Association for the Every Can Counts program. Six collection machines, with a capacity of up to 4.000 cans/day each, were placed on the Neversea beach and, as such, during the festival, approximately 230 kg of aluminum were collected.