Policy on Commercial Communication

Ursus Breweries assumes the responsibility of setting and respecting a set of self-regulatory principles that apply it in all activities of building, communicating and selling its brands. These principles have been developed at SABMiller group level and equally applied in all countries where the group operates.  


In the same time, Ursus Breweries, as member of Brewers of Romania Association, supports the beer industry efforts to promote a responsible behavior towards the consumption of alcohol, reflected also within the principles of the association’s Code of Commercial Communication.


In this sense, anyone, individual, legal person or entity of the State, may refer to us in relation with any possible deviation or breach of the principles of Ursus Breweries’ Policy on Commercial Communication, by submitting all the relevant and necessary information related to the case at : comunicare.comerciala@ro.sabmiller.com.  


For lodging a complaint correctly, thus simplifying the registration and resolving it, please write with maximum clarity and conciseness your complaint by always mentioning: the subject of your intimation, elements that are in your view likely to be in breach with the Policy on Commercial Communication, the provisions that the Ursus Breweries’ commercial communication may infringe and, last but not least, your contacts to send you the answer to your complaint.


Please also attach the materials to which you refer, or in the case this is not possible, always give exact  indications where you have seen the commercial communication ( e.g. for TVCs – what TV station, day and hour; for print – the date, the name & No. of the publication and page; for internet – the website address etc ).


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