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Vision, mision, values


To be the most admired company in the Romanian beer industry


• Leader by value

• Partner of choice

• Employer of choice


To grow our consumer base with brands which are the first choice of the consumer for all occasion

  • Our people are our enduring advantage
  • Accountability is clear and personal
  • We work and win in teams
  • We understand and respect our customers and consumers
  • Our reputation is indivisible


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