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Robert Uzuna - Corporate Affairs Director


Liliana Cojocaru – Senior Commercial Finance Manager

1. What does your job in Ursus Breweries entail?

My job is a successful combination between people and numbers. However, there are other connotations, as well: it can be a sensitive position, as it is also my responsibility to make sure that Ursus Breweries fully complies with the accounting and tax legislation in Romania, but my job can also be one of a consultant or partner, as we always find solutions to put into practice the ideas that our colleagues in the commercial departments come up with and we find ways to closely meet our consumers’ wishes.

2. What motivates you in your work?

Apart from the personal motivation, the team I work with is the most important motivating factor for me. I am always happy to support the professional, as well as personal development of the people in my team and when I witness the results my satisfaction is exceptional.

3. What do you like about Ursus Breweries?

Ursus is a very open and creative company. I love Ursus because it has brought together a lot of special people. I love Ursus because it is a company where high performance is appreciated and it gives you the opportunity to excel in what you love to do, or identify what you would love to do even more. I love Ursus because its “scope of activity” is to bring closer to each of us the good mood, the desire to socialize and even the fun with our friends and dear ones!

Lucia Velea – Senior Human Resources Business Partner Commercial & Support

1. What does your job in Ursus Breweries entail?

My most important role is to support our employees so that they can have or be a part of teams that are well prepared, effective and motivated, and that will help them achieve the success they are seeking. In the same time, I try to get close to my colleagues, to understand what their needs are and help them develop, understand and accept to be a part of the changes that are so frequent, as well as critical, in the life of every organization.

2. What motivates you in your work?

Even today, 14 years after I started my career in Ursus Breweries, what motivates me the most is to realize every day that what I do is important; it is important for the company, for the people who work here, as well as for me, personally, because every day gives me the opportunity to learn something new, and respond to a new challenge.

3. What do you like about Ursus Breweries?

Ursus is a company that is interested in its employees, in their development, a company that appreciates the contribution of each employee. This is what makes me happy to come to work every day. Also, I love it that we never forget to celebrate our achievements and be proud of our employees.

Mircea Gavrila – Manufacturing Development Director

1. What does your job in Ursus Breweries entail?

In my job I coordinate the activities that will improve the Technical Department within Ursus Breweries and make it more efficient, by means of the World Class Manufacturing. In other words, I make sure every day that we deliver excellent quality products, highly appreciated by our consumers.

2. What motivates you in your work?

The exceptional colleagues that make this a very pleasant working environment and the activity based on objectives and results.

3. What do you like about Ursus Breweries?

First and foremost, beer. I am proud of our work, the work all Ursus brewers put in, to make a good beer, one that consumers love. Apart from that I am happy to work in a company with an organizational culture based on ethics, respect and performance.

Cristiana Vaideanu – Head of Insights

1. What does your job in Ursus Breweries entail?

Understanding the need for research and insights necessary to sustain the decisional process at organization level. Also, we create research plans that we coordinate and disseminate within the organization.

2. What motivates you in your work?

First of all, the success of our brands, which we contribute to every day, through our work. Also, the implementation of the recommendations we produce based on research & insights is important to us and support us with continuing our work.

3. What do you like about Ursus Breweries?

The team spirit and the unitary power to act, as well as my colleagues, who are truly special people.

Marian Olteanu – On Premise & Events National Channel Manager

The position of Senior Brand Manager within Ursus Breweries is one of the most complete marketing jobs on the market. The main responsibilities are divided into:

- Management of brand profitability and performance management of the main profit impact factors;

- “Pure marketing” activities in the product area (product and packaging development, product range management, etc), price (strategy and projects), distribution, communication (including brand positioning, creative platform development, development and implementation of campaigns/projects, etc) and insights / consumer.

- Brand strategy (strategy, annual forecast, project development)

- Management and coordination (management of the brand team, coordination of the project teams)

2. What motivates you in your work?

Professionally, it is first a feeling of constant “growth” and novelty, which comes with the job itself – given how comprehensive and complex it is. It is extremely important to feel that you are better and know more than yesterday – this gives you self-confidence and enthusiasm for tomorrow.

On a personal level, it is about the appreciation of those around you, of friends and consumers. It is the ultimate test of a campaign or a new product, it is the reality test – and positive reception and a smile can brighten your day.

3. What do you like about Ursus Breweries?

I could make quite a list, but instead I would like to talk about one thing, and this my colleagues. In the 7 years that I have been with Ursus Breweries I have made a lot of friends and acquaintances, people who know how to balance their personal and professional lives, people I have learnt a lot from and with whom I have done things we can be proud of.

Mihai Popa – Regional Category Manager Marcomms & Team Leader Marketing

1. What does your job in Ursus Breweries entail?

The Procurement Director role includes direct coordination, together with our people in the procurement team, or indirect coordination, through the other employees, of the company products and services procurement management.

In Ursus Breweries procurement management is designed to deliver the most efficient solutions for product and service procurement, in line with SABMiller regulations, policies and good governance, thus generating optimum results for the company.

2. What motivates you in your work?

Procurement activity is based, most commonly, on a simple and ancient principle: the law of demand and offer. The power of this principle is, however, redoubtable, and it is sometimes evident, other times it is discreet, but it is what puts things in motion, brings balance, eventually makes the buyer find a seller and the seller find a buyer, it stimulates competition, makes people on both sides of the barricade collaborate, try to find solutions, think constructively for the benefit and advantage of both parties. From my perspective, understanding and acknowledging the aspects of the above mentioned principle in the context of procurement, as well as the fact that the people in the team and in other departments come to understand and apply it represents a strong motivation for me to continue with what I do and become better at it.

3. What do you like about Ursus Breweries?

I like the people I work with and I believe they are the main asset of the company, judging by the way they fulfil their duties and contribute to the success of our brands.

Marius Gavan - Local Applications & Release Manager

1. What does your job in Ursus Breweries entail?

In a sentence it would be something along the lines of: support the company in strengthening its competitive advantage through the development and management of the business applications team.

This does not say much, though, as the position involves working as a team, every member of which specializes in a particular field, it involves constant vertical and horizontal communication with the local and global IT organizations, it includes budget monitoring, management of suppliers, developments, projects, applications and, first of all, the management of the team I work with.

2. What motivates you in your work?

The fact that this is a challenging position, where you constantly have something to learn and someone to learn it from, the safety and the atmosphere in the work place, the opportunity that it gives me to satisfy my passion for this work and the fact that what I do will be used by many people.

I love the way it makes me feel to complete a task, overcome obstacles and accomplish the objectives targeted and I love that I feel myself growing as an individual, I am developing my competencies, efficiency and I become a better person.

3. What do you like about Ursus Breweries?

I have been a part of the Ursus team for several years and I have had diverse objectives that have not given me the chance to get bored. I love the work environment, the people I work and interact with, the personal development possibilities and that the company values adequately meet what I need from an employer. Moreover, I work in a beer company, the best beer in Romania!

Cristina Dumitrescu – Sales Performance & Development Manager

1. What does your job in Ursus Breweries entail?

My job is nice and complex, one that involves both working with numbers and, above all, with people. Planning is getting ready today for what you will do tomorrow. It is what all managers do, rationally and consciously, to determine what they want and the way to achieve it.

Briefly, Demand Chain planning includes preparing all resources so that we can deliver our customers what they will want to order in a week, a month or a year. Consequently, the main components of my job are demand forecasting and stock planning.

2. What motivates you in your work?

By discovering forecasting I can say I have discovered a new passion. There is more than forecasting to it... it is science and it is art; it involves a lot of complexity, uncertainty and, maybe the nicest thing to it, it involves working with people; So, what motivates me? The fact that I love what I do, awareness of work well done and, last but not least, the appreciation of those around me.

3. What do you like about Ursus Breweries?

This is the company that gave me the opportunity to discover this passion. Ursus helped me develop, learn, it is a company where I have met special people, without whom I probably would not have been what I am today.

Raul Neagoe - Acting Regional Sales Manager

What does your job at Ursus Breweries implies?

In general starting from the company`s objectives my job implies making the monthly target of every distric. For this to happen I have to structure the trade strategy for every specific area and constantly making context analyses and competition analyses to see exactly which areas should be targeted and the to make the tactical plan according with Trade Marketing for every district.

I also handle monitoring the investment from the volumetric point of view as well as the Sales Drivers execution from their locations.

Coordinating the team, setting one on ones and field coaching (Area Trade Manager – Trade Representative and Area Trade Manager – Sales Representative) are also things that I`m required to do. In this monthly sessions we work on setting the objectives, tracking results and field execution according to the standards and making the objective based evaluations while pointing out the things that we`re doing good and the ones we need to improve.

What motivates you in what you are doing?

I believe it`s a personal thing that I`m motivated by success both individual and as a team. I do things with passion and I like taken risks pointed at fulfilling the goals.

At the same time I keep my enthusiasm and tenacity why my credits are acknowledged.

Plus the financial part of the situation has a been motivational impact.

What do you like about Ursus Breweries?

I like the Ursus Breweries team that I coordinate and the entire R4 team. The Ursus Breweries produces are the best and I tell them to others too. Also I like the challenges and aspirations that keep me on my toes.

And also I like that we know how to celebrate our successes .

Grigoruta Marius - Territory Trade Marketing Manager

What does your job at Ursus Breweries implies?

My job constantly implies: negotiations with the new customers from the area of activity and with important potential clients, maintaining strong relationships with the clients from my area and securing the Ursus Breweries locations. Also it is my duty to bring a contribution to the enlarger of the company`s clients portfolio, to sustain the development of my designated area, to sustain the continues growth of the visibility of our brands, to contribute to the implementation and monitoring of on going promotion and carefully listing the new SKUs in locations.

At the same time my list of responsibilities covers: the on going obtaining of data from the market regarding both the company`s situation as well as the competition`s situation, proposing solutions for the improvement of the results, identifying current problems and possible solutions as well as identifying opportunities on the market.

What motivates you in what you are doing?

One of the motors of my motivations is the desire to be the best professional in my field, to continuously progress and to endorse my career development opportunities. An other motivational factor would be discovering new possibilities and enlarger my horizons to allow myself to improve my knowledge and to help myself evolve professional and personal.

What do you like about Ursus Breweries?

I appreciate most the lack of routine, the challenge that confronts me with new situations, the possibility to work and meet new people every day, developing a necessity to adapt continuously to new challenges and to discover solutions to every situation that occurs.

But the thing I like most about Ursus Breweries is the company`s and colleague`s acknowledgement of the credit and the effort for a success.

Andreea Tudorache – Strategy Senior Financial Analyst

1. What does your job in Ursus Breweries entail?

Commercial Finance is the function of the Finance department that provides support to our colleagues in other departments when it comes to financial analysis, evaluation of business initiatives, cost efficiency and alignment to the financial objectives of the company. More precisely, the Sales Finance team, which I am a part of, has the Sales & Distribution department as a business partner.

2. What motivates you in your work?

The motivation mainly stems from the specifics of the job, respectively from the close collaboration with our colleagues in the Commercial area, which gives me the possibility to better understand the business operating methods. Also, I am motivated by the satisfaction I get from the fact that the teamwork between the Commercial Finance and Sales & Distribution can ensure full success (both financial as well as commercial/operational).

3. What do you like about Ursus Breweries?

There are many things I love about Ursus, but the first ones that come to mind are: my colleagues, due to their positive attitude, their openness and the professionalism they show, as well as the pride to be a brewer, which we all share.

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